Ammara Mahmood
Associate Professor
Lazaridis School of Business and Economics
Marketing
Waterloo, Ontario
ammahmood@wlu.ca
Office:
(519) 884-0710 ext. 3249
Languages
English
Bio/Research
Ammara Mahmood is an assistant professor in Marketing at Wilfrid Laurier University. She holds a Ph.D. from Saïd Business School, University of Oxford and Masters degrees from Yale University and the University of Toronto. Prior to joining Laurier, Ammara was a lecturer in Marketing at Cass Busin...
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Bio/Research
Ammara Mahmood is an assistant professor in Marketing at Wilfrid Laurier University. She holds a Ph.D. from Saïd Business School, University of Oxford and Masters degrees from Yale University and the University of Toronto. Prior to joining Laurier, Ammara was a lecturer in Marketing at Cass Business School, University of London.
Ammara's primary research interests include social media marketing, modeling consumer behavior across digital channels and pricing strategies in competitive markets with customer recognition.
Ammara's research has been published in leading journals such as Journal of Marketing Research, Management Science, Journal of Business Venturing and Journal of Interactive Marketing.
Ammara's recent research has explored the impact of social media platforms on online content consumption.
Ammara's research has been published in leading journals such as Management Science, Journal of Business Venturing, Journal of Interactive Marketing and Journal of Strategic Marketing. Her research has also been covered by Forbes.
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Ammara's primary research interests include social media marketing, modeling consumer behavior across digital channels and pricing strategies in competitive markets with customer recognition.
Ammara's research has been published in leading journals such as Journal of Marketing Research, Management Science, Journal of Business Venturing and Journal of Interactive Marketing.
Ammara's recent research has explored the impact of social media platforms on online content consumption.
Ammara's research has been published in leading journals such as Management Science, Journal of Business Venturing, Journal of Interactive Marketing and Journal of Strategic Marketing. Her research has also been covered by Forbes.
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Media Relations
Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(519) 884-0710 ext. 3684
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Communications and Media Relations Officer
akealy@wlu.ca
(519) 884-0710 ext. 3684
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Media Relations
Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(519) 884-0710 ext. 3684
Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(519) 884-0710 ext. 3067
Deirdre Healey
Director: Communications & Issues Management
dhealey@wlu.ca
(519) 884-0710 ext. 3070
Brantford Campus:
Beth Gurney
Associate Director: Communications & Public Affairs
bgurney@wlu.ca
(519) 884-0710 ext. 5753
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Communications and Media Relations Officer
akealy@wlu.ca
(519) 884-0710 ext. 3684
Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(519) 884-0710 ext. 3067
Deirdre Healey
Director: Communications & Issues Management
dhealey@wlu.ca
(519) 884-0710 ext. 3070
Brantford Campus:
Beth Gurney
Associate Director: Communications & Public Affairs
bgurney@wlu.ca
(519) 884-0710 ext. 5753
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