Brad Davis

Photo of Brad Davis

Associate Director, MBA Programs Associate Professor Lazaridis School of Business and Economics Marketing Waterloo, Ontario bdavis@wlu.ca Office: (519) 884-0710 ext. 2539

Bio/Research

BA (University of Toronto), MA (McMaster University), MBA (York University), PhD (York University).

Brad Davis is an associate professor of marketing. He teaches courses in brand communications and strategy, integrated marketing communications, marketing research and consumer behaviour. ...


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Bio/Research

BA (University of Toronto), MA (McMaster University), MBA (York University), PhD (York University).

Brad Davis is an associate professor of marketing. He teaches courses in brand communications and strategy, integrated marketing communications, marketing research and consumer behaviour. He has had articles published in the Journal of Advertising, Journal of Promotion Management and Canadian Journal of Marketing Research; a book chapter in Assessing, Managing and Maximizing Public Affairs Performance and papers in conferences for the Academy of Business Administration, European Society of Marketing Research, Administrative Science Association of Canada, Atlantic Business Schools and American Academy of Advertising.

His research focuses on brand Communications and strategic brand management, Integrated Marketing Communications, Marketing and Social Networks, Ethical issues in marketing communications.


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Media Relations

Claire Bruner-Prime
Communications and Media Relations Officer
cprime@wlu.ca
(519) 884-0710 ext. 3684

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Media Relations

Claire Bruner-Prime
Communications and Media Relations Officer
cprime@wlu.ca
(519) 884-0710 ext. 3684

Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(519) 884-0710 ext. 3067

Graham Mitchell
Director: Communications & Issues Management
gmitchell@wlu.ca
(519) 884-0710 ext. 3070

Brantford Campus:

Beth Gurney
Associate Director: Communications & Public Affairs
bgurney@wlu.ca
(519) 884-0710 ext. 5753

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