Kalyani Menon

Photo of Kalyani Menon

Professor Lazaridis School of Business and Economics Marketing Waterloo, Ontario kmenon@wlu.ca Office: (519) 884-0710 ext. 2704

Bio/Research

BA (Delhi University), MBE (Delhi University), PhD (McGill University).

My research focuses on enhancing consumer wellbeing, and has been funded by both external (Social Sciences and Humanities Research Council of Canada; Transformative Consumer Research/ACR) and internal grants. Using a...


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Bio/Research

BA (Delhi University), MBE (Delhi University), PhD (McGill University).

My research focuses on enhancing consumer wellbeing, and has been funded by both external (Social Sciences and Humanities Research Council of Canada; Transformative Consumer Research/ACR) and internal grants. Using a consumer wellbeing lens, I have conducted and published research on:

- Consumer coping with negative service experiences; Service provider responses to negative
service experiences
- Consumer use and generation of WOM
- Consumer (dis)empowerment
- Customer commitment
- More recently, I have published conceptual work on managerial sensemaking through metaphors
and narrativization.

My research in progress focuses on materialism, consumer power, and moral imagination.


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Media Relations

Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(519) 884-0710 ext. 3684

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Media Relations

Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(519) 884-0710 ext. 3684

Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(519) 884-0710 ext. 3067

Deirdre Healey
Director: Communications & Issues Management
dhealey@wlu.ca
(519) 884-0710 ext. 3070

Brantford Campus:

Beth Gurney
Associate Director: Communications & Public Affairs
bgurney@wlu.ca
(519) 884-0710 ext. 5753

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