Michael Moorhouse

Photo of Michael Moorhouse

Assistant Professor Lazaridis School of Business and Economics Marketing Waterloo, Ontario mmoorhouse@wlu.ca Office: (519) 884-0710 ext. 2402

Media Relations

Claire Bruner-Prime
Communications and Media Relations Officer
cprime@wlu.ca
(519) 884-0710 ext. 3684

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Media Relations

Claire Bruner-Prime
Communications and Media Relations Officer
cprime@wlu.ca
(519) 884-0710 ext. 3684

Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(519) 884-0710 ext. 3067

Graham Mitchell
Director: Communications & Issues Management
gmitchell@wlu.ca
(519) 884-0710 ext. 3070

Brantford Campus:

Beth Gurney
Associate Director: Communications & Public Affairs
bgurney@wlu.ca
(519) 884-0710 ext. 5753

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Bio/Research

I am an assistant professor of Marketing at Wilfrid Laurier University. I hold a PhD from the Ivey Business School at Western University. Prior to completing my PhD, I held a variety of brand management and marketing leadership positions at top international firms including Procter & Gamble, Walm...

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Bio/Research

I am an assistant professor of Marketing at Wilfrid Laurier University. I hold a PhD from the Ivey Business School at Western University. Prior to completing my PhD, I held a variety of brand management and marketing leadership positions at top international firms including Procter & Gamble, Walmart, and Viacom International Media Networks.

My research uses consumer insights to help solve substantive issues that are important to marketing managers and policy makers. My current research is centered in the digital and platform economies, with a focus on how consumers and businesses use digital reputation systems, branding, and governance to establish trust and to deliver satisfying consumer experiences.


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