Nicole Coviello

Photo of Nicole Coviello

Lazaridis Chair in International Entrepreneurship & Innovation Professor Lazaridis School of Business and Economics Marketing Waterloo, Ontario ncoviello@wlu.ca Office: (519) 884-0710 ext. 2054

Media Relations

Claire Bruner-Prime
Communications and Media Relations Officer
cprime@wlu.ca
(519) 884-0710 ext. 3684

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Media Relations

Claire Bruner-Prime
Communications and Media Relations Officer
cprime@wlu.ca
(519) 884-0710 ext. 3684

Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(519) 884-0710 ext. 3067

Graham Mitchell
Director: Communications & Issues Management
gmitchell@wlu.ca
(519) 884-0710 ext. 3070

Brantford Campus:

Beth Gurney
Associate Director: Communications & Public Affairs
bgurney@wlu.ca
(519) 884-0710 ext. 5753

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Bio/Research

Nicole received her PhD in Marketing and International Business from the University of Auckland. She also holds an MSc (Technology Management) and BComm Hons (Marketing) from the University of Saskatchewan. In 2010, she received an honorary doctorate from the Turku School of Economics (Finland). ...

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Bio/Research

Nicole received her PhD in Marketing and International Business from the University of Auckland. She also holds an MSc (Technology Management) and BComm Hons (Marketing) from the University of Saskatchewan. In 2010, she received an honorary doctorate from the Turku School of Economics (Finland). She was appointed the Lazaridis Chair in International Entrepreneurship & Innovation in 2020.

Through her career, Nicole has held academic appointments in New Zealand, Canada and Finland. She studies high-growth technology firms, focusing on topics at the intersection of marketing strategy, international business, and entrepreneurship. Her work is published in the top journals across all three of these areas, including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of World Business, Journal of Business Venturing, Entrepreneurship Theory and Practice, and Academy of Management Review.

In 2014, Nicole was ranked as the number two scholar worldwide for International Marketing. She was also ranked eighteenth in the world for International Business, the only female in the ‘top 20’ list for that discipline. In 2018, an international study showed her to have four of the most influential publications in International Marketing- more than any other scholar in the world. In 2020, Nicole was appointed a Fellow of the Academy of International Business.

Nicole is Associate Editor at the Journal of Business Venturing - the premier journal for entrepreneurship research. She is also Consulting Editor at the Journal of International Business Studies and sits on numerous other editorial boards.

Nicole’s research intersects marketing strategy, international business, and entrepreneurship, typically in the context of technology firms.

Examples of some current projects include:

-How Marketing Capabilities and their Micro-Foundations Influence Innovation Success (SSHRC funded research)
-How Pre-Foundation Collaboration for R&D Influences Early Internationalization
-Drivers of Scalability in Technology Firms
-The Nonlinear Effects of Dynamic Capabilities on New Venture Survival
-How Entrepreneurial Passion Emerges in Technology Start-Ups


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