Tripat Gill

Photo of Tripat Gill

Associate Professor Canada Research Chair (Tier 2) in Market Insight and Innovation Lazaridis School of Business and Economics Marketing Waterloo, Ontario tgill@wlu.ca Office: (519) 884-0710 ext. 4042

Media Relations

Claire Bruner-Prime
Communications and Media Relations Officer
cprime@wlu.ca
(519) 884-0710 ext. 3684

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Media Relations

Claire Bruner-Prime
Communications and Media Relations Officer
cprime@wlu.ca
(519) 884-0710 ext. 3684

Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(519) 884-0710 ext. 3067

Graham Mitchell
Director: Communications & Issues Management
gmitchell@wlu.ca
(519) 884-0710 ext. 3070

Brantford Campus:

Beth Gurney
Associate Director: Communications & Public Affairs
bgurney@wlu.ca
(519) 884-0710 ext. 5753

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Bio/Research

Tripat Gill joined Laurier in July 2011 as a Canada Research Chair (Tier 2) in Market Insight and Innovation. He has a PhD from McGill University and has previously held faculty positions in Marketing at the University of Ontario Institute of Technology in Oshawa, Ontario and at Case Western Rese...

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Bio/Research

Tripat Gill joined Laurier in July 2011 as a Canada Research Chair (Tier 2) in Market Insight and Innovation. He has a PhD from McGill University and has previously held faculty positions in Marketing at the University of Ontario Institute of Technology in Oshawa, Ontario and at Case Western Reserve University in Cleveland, Ohio. He has also been a visiting faculty scholar in 2015 at the University of Melbourne (Australia), the Indian School of Business (India) and Delft University of Technology (The Netherlands).

Tripat's research interests are primarily in the areas of consumer adoption of new products/technological innovations, consumer behavior, brand management and the applications of evolutionary psychology in marketing. His research has been supported by several research grants from the Social Science and Humanities Research Council of Canada (SSHRC), and the Marketing Science Institute (Boston, USA). He has published in leading marketing journals (including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Business Research, Psychology & Marketing, International Journal of Research in Marketing and Marketing Letters), and in other associated disciplines (including the Journal of Social Psychology, Evolution and Human Behavior and Applied Economic Letters).

At Laurier, Tripat has established the Consumer Research Lab, a state-of-the art facility with computer terminals and software for experimental research, with funding from Canada Foundation for Innovation.


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